Associate (SEO Executive IN)

Job Description:

The SEO Executive will be responsible for developing and implementing effective SEO strategies to improve the online visibility and search engine rankings of the company's website my-cpe.com and online properties. He/She will work closely with the marketing team to drive traffic, leads, and conversions through organic search.

Key Responsibilities:

• Conduct keyword research and analysis to identify high-value opportunities for organic search growth
• Create and optimize on-page and off-page SEO elements, including meta tags, header tags, and content optimization
• Monitor and analyze website analytics and search engine rankings to identify opportunities for improvement
• Stay up-to-date with the latest SEO trends, algorithms, and industry best practices
• Collaborate with content, social media, and development teams to ensure all efforts are aligned and aligned with SEO strategies.
• Conducting competitor analysis, tracking and reporting of the company performance against competitors
• Plan and execute link-building campaigns to improve website authority and search engine rankings
• Collaborate with the development team to ensure all website changes are SEO-friendly and compliant with search engine guidelines
• Monitor progress of SEO campaigns and make adjustments as necessary to improve results
• Develop and execute effective content marketing strategies to attract, engage, and convert target audiences through organic search
• Use tools such as Google Search Console and Ahrefs to identify and fix technical SEO issues on the website

Qualifications:

• At least 2+ years of experience in SEO and digital marketing
• Strong understanding of search engine algorithms and ranking factors
• Experience with SEO tools and analytics platforms, such as Google Analytics, SEMrush, Console, etc
• Experience with website optimization and conversion rate optimization (CRO)
• Strong written and verbal communication skills
• Strong analytical skills and ability to make data-driven decisions
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