Position Overview: The Senior Manager, Digital Marketing will lead the digital marketing team, driving strategies that enhance online visibility, engage audiences, and contribute to revenue growth. The ideal candidate will have extensive experience in SEO, content marketing, and sales management, demonstrating the ability to align digital efforts with business objectives.
Key Responsibilities:
- Digital Strategy Development:
- Develop and execute a comprehensive digital marketing strategy aligned with business goals.
- Drive initiatives to increase online presence, traffic, and lead generation.
- SEO Leadership:
- Oversee all aspects of SEO strategy, including keyword research, on-page optimization, and link-building efforts.
- Stay current with industry trends and search engine algorithms to ensure effective SEO strategies.
- Content Marketing Management:
- Lead the content marketing team in developing and implementing content strategies.
- Create and manage high-quality, engaging content across various platforms and formats.
- Sales Enablement:
- Collaborate with sales teams to align digital marketing efforts with sales objectives.
- Develop strategies and materials that support the sales process and enhance customer acquisition.
- Team Leadership:
- Manage and mentor the digital marketing team, fostering a collaborative and innovative work environment.
- Set performance goals, conduct regular evaluations, and provide professional development opportunities.
- Analytics and Reporting:
- Implement analytics tools to measure the performance of digital campaigns.
- Provide regular reports on key performance indicators (KPIs) and adjust strategies based on data insights.
- Budget Management:
- Develop and manage the digital marketing budget, ensuring effective allocation of resources.
- Monitor expenses and identify cost-effective solutions for digital initiatives.
Qualifications and Experience:
- Bachelor's degree in Marketing, Digital Marketing, or a related field; Master's degree is a plus.
- Extensive experience in digital marketing, with a focus on SEO, content marketing, and sales management.
- Proven track record of driving successful digital marketing campaigns and achieving business objectives.
- Strong leadership and team management skills.
- Excellent analytical and strategic thinking abilities.
- Proficient in using analytics tools and staying current with industry trends.
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